As the younger generation of consumers gradually becomes the main force of consumption, their desire to "go out" is growing. Outdoor sports activities such as camping, fishing, cycling, and mountain running have gradually become one of the popular entertainment methods among contemporary young generation. Outdoor sports enthusiasts have also gradually enlarged to family users and the huge young cluster popular, rather than only professional players, advocating a healthy, green, free, and sustainable outdoor lifestyle. The Fun and Lightweight Outdoor series relies on the daily life and outdoor leisure needs of modern urbanites, combines the fashionable elements of the city with the practical functions of outdoor sports, and advocates a low-carbon and green travel mode simultaneously, for escaping from the city and enjoying lighting life.